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The Commercial Power Behind Global Sport

Sports Business examines the financial, commercial, and strategic side of global sport. Coverage includes athlete business deals, sponsorship agreements, club ownership transactions, broadcasting rights, sports infrastructure investment, betting and gaming developments, and commercial partnerships shaping the modern sports economy.

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E.L.F. Cosmetics Backs Katherine Legge’s Historic Indy 500 and NASCAR Double in Major Women’s Motorsport Branding Play
Posted inSports Business

E.L.F. Cosmetics Backs Katherine Legge’s Historic Indy 500 and NASCAR Double in Major Women’s Motorsport Branding Play

Katherine Legge is preparing for one of the most commercially significant moments in modern women’s motorsport after officially entering a Memorial Day double attempt backed by e.l.f. Beauty, a sponsorship…
Posted by Adrian Cole Adrian Cole May 23, 2026
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E.L.F. Cosmetics Backs Katherine Legge’s Historic Indy 500 and NASCAR Double in Major Women’s Motorsport Branding Play
Katherine Legge’s partnership with E.L.F. Cosmetics signals a new commercial era for women’s motorsport sponsorships as beauty brands move aggressively into elite racing.
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